Hi, I am Tanya Rey :)
With Argentine roots and a home base in Switzerland, I explore the space where technology and nature come together, using artificial intelligence as a tool for organic creation. With 20 years of experience, my work blends material innovation, digital aesthetics, and the natural world to craft designs that feel both futuristic and deeply connected to craftsmanship.
I've had the chance to collaborate with brands like SBB, Plant the Future, Miller Zell, and UNICEF, merging AI-driven processes with hands-on techniques to create unique, immersive experiences. From 3D-printed objects to AI-generated imagery, I’m constantly pushing the boundaries between the physical and digital worlds, finding new ways to make technology feel more human.
I’ve also worked as an educator with universities like ZHDK, AA School, and ESDM, as well as with corporate teams, helping creatives discover AI as a personal and expressive tool. Now, I’m developing immersive AI workshops and consulting projects to help individuals and businesses embrace a future where technology enhances, rather than replaces, human creativity.
EDUCATION
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ZHdK Zürcher Hochschule der Künste – Master of Arts in Design, MA Product Design (2019–2020)
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Project "Verdant" was nominated for the "Master Förderpreis 2020" and was featured in Dezeen.
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UBA, FADU - University of Buenos Aires – Industrial Design (2004–2011)
PRESS
Nativas
Swiss Economic Forum + Unicef
Dezeen
ZHDK
XVI Tallinn Design Festival
Studio Mercado
Zarkongroup
EXHIBITIONS & SHOWS
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The New Real | Designmonat Graz statt | 2025
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Nokonformer Chair | Fusing AI and Reality, Museum für Gestaltung Zürich | 2023
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UNICEF Design Initiative | Swiss Economic Forum | 2022
TALKS
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GenAI Zürich 2025 – The Future of AI & Design | Zürich, CH
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Dockyard Ventures GmbH – Future Summit 2024 | Liechtenstein
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Juno House Club 2024 – AI & Women | Barcelona, ES
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ESD Madrid 2024 – The Transition from Idea to Form | Madrid, ES
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What’s Next? Future 2030 – The Salon | Zürich, CH
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AA School 2023 – The New Materiality | London, UK
WORKSHOPS
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ZHdK 2024 – Gen AI Workshop | Zürich, CH
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ZHdK 2024 – Bits and Atoms | Zürich, CH
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Nonkonformer 2024 – The Power of AI in Design | Zürich, CH
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Nonkonformer 2023 – The Power of AI in Design | Zürich, CH
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Lakritza GmbH 2023 _ The New Creative, AI | Zürich, CH
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Institut auf dem Rosenberg _ Digital Manufacturing & Biophilia _ with Yasai | St. Gallen, CH